Telecoms lead generation
Referral has probably built most of your base. It works right up until it does not: a big customer leaves, the owner steps back, or you want to grow faster than a network of people you have known for fifteen years allows.
Four channels
What actually works in this channel
Search and content. Fewer people search for telecoms services than you would think, but the ones who do are usually in market now. Being the answer when a buyer researches SoGEA, a hosted migration or a switch off deadline is worth more than volume.
AI visibility. A growing share of buyers now ask ChatGPT, Copilot or Google's AI for a recommendation before they run a search. The firms those systems name are largely not the firms ranking in Google. Separate discipline, and almost nobody in this channel is doing it.
LinkedIn. Where decision makers in this market are, and where personal profiles outperform company pages by a distance. Worked manually, not scheduled, because the platforms discount automation and so does the audience.
Outbound calling. For a market this size, someone picking up the phone still works better than anything else. We run this through a UK calling partner, which means conversations rather than form fills.
What we measure
- Sales-accepted opportunities
- pipeline value
- closed recurring revenue
Not clicks, impressions or activity reports.
