Our work
Most agency portfolios are a wall of screenshots. Pleasant to look at, useless for deciding whether someone can help you, because you cannot see any of the thinking.
Said plainly
Why worked examples rather than a client list
So rather than show you logos, we have built worked examples for the situations we see most often in this channel. Each one shows the problem, the decisions we made, and why.
Two reasons, and we would rather say both plainly.
Most of the businesses we work with would prefer not to advertise that they used an agency, which is common in a channel this small and we respect it.
And a client logo tells you nothing anyway. You cannot see what the site was like before, what the brief was, what we argued about, or whether it worked. A worked example lets us show all of that.
-
- The situation
- Twenty-year-old reseller, strong base, revenue increasingly hosted, website still leading on ISDN and on-premise systems. Manufacturer branding for products the business barely sells.
- The problem
- Every prospect landing on the site is being sold a business that is disappearing. Existing customers have no idea the firm now provides connectivity and Microsoft 365.
- What we changed
- Rebuilt the proposition around what the business now sells, with the switch off as the entry point rather than a footnote. Hosted, connectivity and managed services became the top-level structure. Legacy products moved into a migration section aimed at existing customers.
- The thinking
- The switch off is the single best reason a customer has to talk to their provider this year. A site that answers that question properly earns the conversation that sells everything else.
-
- The situation
- Newer business, hosted-first, selling seats through a wholesaler. Website was a feature list and a price per seat.
- The problem
- Nothing on the page a competitor could not also claim, so every enquiry became a price comparison.
- What we changed
- Stripped the feature grid. Rebuilt around service commitments, response times and how the business handles porting, which is where customers actually get hurt. Named the people who answer the phone.
- The thinking
- Nobody buys a phone system for the features. They buy it for what happens when it breaks. Making that the argument moves the conversation off price, and it is the only argument a reseller can genuinely own.
-
- The situation
- IT firm doing substantial voice and connectivity revenue, with telecoms as one bullet on a services page.
- The problem
- Existing customers were buying voice elsewhere because they did not know it was available.
- What we changed
- Telecoms brought up to top-level navigation with its own service pages. Proposition rebuilt around one supplier for IT, voice and connectivity rather than an IT company with a sideline.
- The thinking
- The easiest revenue in any business is the service your existing customers already need and do not know you sell. That is a structural problem on the website, not a sales problem.
The pattern in all three
The same underlying issue every time. The business changed what it sells and the website did not catch up.
So the work is rarely just design. It usually starts with working out what the business actually is now, which is why we treat positioning as the first stage of a website project rather than an optional extra.
